Quiz
First browser that showed text and images?
What year did google go live?
How many colors did web designers first have to work with?
Lecture Outline
Beginning a web project, The Client Approach
Questions to ask, Who are they, what are they, why are they doing this?
- Who – Company character, soul, mission
- What – business core, what are they selling, offering, providing
- Why – key business objective for outcome of a user visiting the site
Identifying their target audience (users)
- Do they have data on their customers or prospective data
- How can we identify their target audience in the absence of data
- Removing personal bias dive deep on users, age, occupation, capacity, life events
- Design for the user not yourself
- Previous user testing? Can they get a base line user testing?
- What are their key motivators?
From the Client – Business requirements (statement of work, bottom line, money)
- What needs do they need met
- What is their budget
Creative Brief – Marry the user data with the key business objectives(marketing)
- Action plan on how to engage users
- Key marketing objectives that get to the business goal
- Branding, web identity plan, creating a cohesive brand experience
- Competitor Research
- What tangible end items are they getting?
From Us – Functional Requirements (infrastructure, tools needed)
- How their needs are going to be met technology and platform independent
- Hosting? Do they have a domain?
- Features they need? Social media sharing? Contact Form? Video?
Sites:
https://www.habitatstl.org/construction/
http://www.irwp.net/teachers.html
http://www.eagletermiteandpestcontrol.com
http://www.fergusonbrewing.com
http://www.missouriwinecountry.com/wineries/winery.php?wineryID=33®ionID=1
http://www.masonrystlouis.com/
http://www.stlouismechanicalcontractors.com
